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Data protection

for the digital age

MY SERVICES   ––––––––––––

Style Tiles
Wireframes
Art Direction
Digital Brand Development
Website Design
Landing Pages

IDX is a leader in breach response and privacy protection. They wanted a new look and feel for the brand and website. IDX, formerly IDExperts, had two separate websites to address their B2B and B2C customers. In collaboration with the Red Lemon Creative team, we designed and developed a unified marketing site, helping to alleviate brand and user confusion.

 

At the end of 2021, IDX was acquired by ZeroFox and the site was reskinned to match the parent brand.

Style Tiles

I created three variations for the style tiles to help inform the color palette, fonts, marquee styles, device treatments, buttons, icons, and photography. They had an existing brand color palette which I expanded by introducing some new colors and how the colors were used. The final direction combined elements from two of the tiles.

Wireframes

The wireframes were created by working closely with the Content Strategist as there were a lot of complexities around combining the B2B and B2C customers into one unified marketing site.

Design

In reimagining the IDX website, we departed from their prior aesthetic which relied on light images fading into white and thin typography. We used full-color imagery, richer tones, patterned backgrounds, and color gradients for more vibrance. They wanted to maintain a good amount of white space so a majority of the marquee headers are with a white background and large bold typography.

The result of our collaborative efforts delighted IDX, yielding a product that surpassed their expectations. At the end of 2021, IDX was acquired by ZeroFox and the site was reskinned to match the parent brand.

More case studies coming soon!

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